This rule tells us which elements of a marketing campaign are most important and helps us know where to focus our efforts. Although in many Real Estate Photo Editing aspects it is still valid, there are also very interesting proposals on how to adapt it to our times. Let's see what it consists of and what conclusions we can draw from it. Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. What is the 40 40 20 rule applied to digital marketing What is the 40/40/20 rule? The 40/40/20 rule was invented in Real Estate Photo Editing the 1960s by marketing guru Ed Mayer with direct marketing campaigns in mind.
The rule consists of a series of percentages to Real Estate Photo Editing distribute the work in a campaign in order to achieve the best results, which are the following: 40% audience . Nearly half of the work should go into making sure we're sending the campaign to the right people. In the days of Ed Mayer, audiences were divided into fairly basic demographic Real Estate Photo Editing groups. Now, we have databases and segmentation platforms that allow us to be much more precise. But in any case, the most important thing to get right with the audience is to know our potential clients. 40% offer . The offer is the exchange of value that you are offering that leads the recipient to perform a Real Estate Photo Editing certain action, for example, a discount on a product or free shipping.
Keep in mind that the product itself and Real Estate Photo Editing the base price are part of the offer. That is, if the product is not attractive or the starting price is too high, you will not achieve your goal no matter how much you offer discounts. 20% creativity . Creativity covers aspects such as the message, typography, design, images and, of course, the copy. Creativity can make or break a campaign, but according to Ed Mayer, you should only put 20% of your effort into it in your work. And it is that marketers are often tempted to assign too much value to creativity, but Real Estate Photo Editing it is useless if you are not targeting the right audience or