Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more Special leads choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people). Special leads Small conferences often need to resort to salesy presentations, less interesting venues, and bland food to keep costs in check.
I’m not saying all are bad, but it’s rare I find events that are Special leads done just right. Unconferences sometimes come close to scratching my itch for the ideal experience, but their venues are often offices or classrooms turned to a makeshift meeting space. And even Special leads when their content is great, they can lack the motivation that can come from a well polished keynote speaker. Attendee Only Content – Not Shared Via Social In 2008 Special leads I found a conference that seemed just right. It was an
SEO conference called ScarySEO, and had all the attributes Special leads I thought were important from a large show, but with the intimacy only a small event can provide. It featured some of the biggest thought leaders in search at the time, but only had about 150 attendees Special leads so you could actually get questions answered and network with those you engaged with in social media. I was so impressed that in 2009 I watched their entire 2nd conference (IM Spring Break) via a livestream